Archie Archambault is a designer and inventor living in New York. When he was living in Portland, he got lost. The best way to get un-lost is draw a map, and when he drew a circular map of Portland, Archie's Press was born. The idea unfolded into many other maps of different subjects, showing their structures in simple and intuitive ways.
Archie studied Art and Philosophy at Colorado College, Urban Design at Harvard & Advertising at Wieden+Kennedy.
SO WHY ALL THE CIRCLES?
New research indicates that GPS's are hindering our ability to create mental maps of our surroundings. My maps aim to install a "Map from the Mind", simplifying structures and neighborhoods in the most efficient and beautiful way. The circle, our Universe's softest shape, is the clearest graphic to convey size and connection.
Archie travels all over the world meeting people and exploring cities. After asking residents a lot of questions and thinking really really hard, he assembles to map, referencing current and past maps.