{"product_id":"madrid-map-print","title":"Madrid Map Print","description":"\u003cp style=\"white-space: pre-wrap;\"\u003eMadrid is the seat of business in Spain, and as such, boasts a long and rich cultural history. As a greenhorn, I was baffled that there was a place called “La Latina” and “Latina” so close to one another. But then again, I work like crazy to make sure these distinctions are cleaned up. I worked with a Madrid native on the specifications and designer David Hennessy on this one.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" style=\"white-space: pre-wrap;\"\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT THE IDEA\u003cbr\u003e\u003c\/strong\u003eInformation is more fun to read when it's beautiful. I've designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. I edit the information significantly, avoiding the \"dazzle\" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT LETTERPRESS PRINTING\u003cbr\u003e\u003c\/strong\u003eLetterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime. Read more about letterpress printing\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/archiespress.com\/pages\/letterpress\" target=\"_blank\" rel=\"noopener noreferrer\" aria-describedby=\"a11y-new-window-message\"\u003ehere\u003c\/a\u003e.\u003c\/p\u003e\n\u003cstrong\u003eFRAMING\u003c\/strong\u003e\u003cbr\u003e\n\u003cp\u003eYour local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.\u003c\/p\u003e\n\u003cp\u003e See more framing ideas \u003ca href=\"https:\/\/archiespress.com\/pages\/framing\" target=\"_blank\" rel=\"noopener noreferrer\" aria-describedby=\"a11y-new-window-message\"\u003ehere.\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003eCopyright 2020 Archie's Press\u003c\/span\u003e\u003c\/p\u003e","brand":"Archie's Press","offers":[{"title":"8\"x8\" Letterpress","offer_id":12355174957090,"sku":"734MDD-KW","price":28.0,"currency_code":"USD","in_stock":true},{"title":"18\"x18\" Inkjet Print","offer_id":39369384657082,"sku":"175MDD-KW","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1565\/6097\/products\/c1b77f9a96f6f2d6cf5e01d26b99e193.png?v=1531255856","url":"https:\/\/archiespress.com\/products\/madrid-map-print","provider":"Archie's Press","version":"1.0","type":"link"}